When do you start?
Once you open your ‘baby blue eyes’ every morning!
“The easiest part of property development expenditure of money” … “Marketing for what they get for a little more profit.”
Anyone can spend money. It takes a good manager to spend it at a predetermined rate in line with expected cash flows. “
So this topic is very important. People think that the development of marketing all about, an ad in the paper, designing a brochure and monitoring of agents … I do not think people!
Marketing begins before the purchase of the property.
The location of the land-based impacts on marketing. Is it a desirable address? Is there a place prestigue? What segment of the public procurement are you goals? Does the site have visibility in the region? Is this the land have quality houses around it?
All these issues impact on your marketing plan, home designs you choose, the costing and pricing untimate.
So if marketing starts with the selection of land, it is logical then
Planning phase. Suppose you not only something that you copy another developer has to have seen it done, you need market knowledge.
You have to maket knowledge of the exact quality of the products that you compete on the market today. Remember to sell that production is not for 12 months or more and you want to improve, what happens now if you have a different market. An “Edge”.
Marketing is more than the presentation of your finished product to the
Procurement in the light most favorable stresses the advantages
Your house is on the competition.
A kind of marketing style, that failure is excluded, unless it concerns me is what on the comparison of the numbers. “I’m sure you’ve seen the boards on this site.
Our house has 5 of them, and 6 of … if this type of home
these 3-4 away.
The potential buyer will eventually want to know these things, but “Right Now” They want to know how they “feel to live, anywhere, on your way in this area.
Understanding: The people sell for money … People buy with emotion.
If she does not feel right for you, it does not matter if you give 12 of 20 of those … OK?
I have always developed and marketed on the basis of the appeal to the human senses See – Feel – Touch – Smell & Sound.
I transfer all those in my drawings, because I am for the design and construction
Be human and human to buy with emotions … and if I do my job well, I make a profit.
As if buyer if a house looks good when I go to inspect it, I’m ready to buy favouable before opening the garden door.
When my feet touch the track entry / and see the beautiful landscape my buying power is strengthened.
When I enter the house and feel the atmosphere of the building envelope me, I
react positively to buy when I feel emotionally well in the room.
When I smell the whole house feel new, it translates into “fresh” clean “and” new “, not wishing to buy new things new.
When I close the door of the house I hear the sound of silence that conducive for rest and relaxation after a hard day’s work.
Consider how you react to every house to check how you go about learning the market. You see, it does not matter how many bibs and bobs “The place has … they do not feel emotionally comfortable in the situation, they will not!
Can you understand why this is my number one issue?
So of course I’m writing about this great home Developmemnt
Made Easy.
So now you have an idea why marketing starts as soon as you open your baby blue eyes’ every morning … Marketing is a direct reflection of who you are and how you Expresss in the creation of housing for beautiful people.
The “product” is “money”. And if it is very good,
it happens to be “a lot of money.
